Song Announcement Press Release

Cancer-fighting Teen Gets Help from Legendary Music Producer to

Fight Childhood Cancer through Song

“The Will to Survive”  on iTunes, Amazon now, hitting radio stations in September, which is

Childhood Cancer Awareness Month

Teenager Megan McNeil wanted to help other kids in the chemo ward. Battling a rare cancer called Adrenalcortical Carcinoma, she wrote a song to lift her spirits and theirs, never dreaming it would soon be produced by legendary music producer Garth Richardson (Hedley, Rage Against the Machine). But that’s exactly what happened. The result? “The Will to Survive,” a beautiful uplifting song that celebrates anyone who faces adversity and keeps on going, but especially kids battling cancer. The Will to Survive is for sale on iTunes and Amazon.com and will be played on radio stations nationwide starting in September, which is Childhood Cancer Awareness Month.  There is also a Will to Survive video in support of the song.

A portion of proceeds will go to childhood cancer causes, including The James Fund for Neuroblastoma Research, which funds the James Birrell Laboratories at The Hospital for Sick Children and its research into neuroblastoma, one of the deadliest childhood cancers; and BCCCPA, a parents group engaged in support for families battling childhood cancers.

Richardson, along with music icon Bob Ezrin (Pink Floyd, Alice Cooper), recently produced Young Artists for Haiti’s version of K’naan’s “Waivin’ Flag,” which debuted at number one on Billboard Magazine’s Canadian Hot 100 and helped fund-raising efforts for earthquake relief in Haiti.

“It’s great to be able to raise awareness and money for such great causes during Childhood Cancer Awareness Month. But what hooked me originally was the song itself,” said Grammy nominated and Juno Award-winning Garth Richardson. “The first time I heard it, I couldn’t get it out of my head.  I realized pretty quickly there was something very powerful there, and that Megan had something really important to say.”

From there, Richardson introduced her to indie-favourite singer/songwriter Ryan McMahon. McMahon helped finesse the final version of the song, accompanying her in the recording session and providing back-up vocals. Other cancer-fighting kids also lent their voices to this song of hope and celebration.

“It’s tough to be a kid battling cancer. It’s hard to be a family facing the financial strain and emotional worry that comes with childhood cancer. I wrote the song to give them hope in the dark moments. And when you are fighting childhood cancer, there are many dark moments.”

“The Will to Survive” team is grateful to all Will to Survive sponsors, especially Toshiba of Canada Limited, and would also like to thank the Childhood Cancer Foundation, especially past board member Dan Mornar, past President David Stones and CCF’s Director of Marketing and Communications, Mary Lye, who nurtured the song in its infancy.

Founded in November of 2002, BCCCPA is a registered non-profit charitable society whose mission is to provide financial support to families of a child with cancer and raise awareness for children and youth with cancer and blood disorders. BCCCPA’s Family Financial Aid Program is a prime example of how some of this support and awareness is designed and delivered. Other BCCCPA activities include annual grants to childhood cancer research projects along with advocacy for initiatives and programs that help to enhance the quality of life for children and youth with cancer and blood disorders.

The James Fund was established by the family of James Birrell to generate funds and knowledge leading to new therapies for the treatment of patients with neuroblastoma, one of the most frequent cause of disease-related death in children. James died of the disease in 2001 at the age of 8.  James Fund researchers are recognized globally, and have taken the top neuroblastoma research award in the world. The James Fund and its benefactor, The James Birrell Research Laboratories at The Hospital for Sick Children, are considered by many as the best hope kids battling neuroblastoma have. To date, seventeen research projects have been funded, twenty-five papers published, a drug-testing unit has been established, eight international collaborations are underway, and a new clinical trial is  bringing new hope to the parents of children suffering from this terrible childhood cancer. Hollywood actor Tom Hanks is its Honourary Patron.

There is a Facebook Page called I want to give children fighting cancer The Will to Survive where fans can get regular updates and the website www.willtosurvive.org, features the latest news, videos and other information.   A video in support of the song is at http://www.youtube.com/watch?v=Y9pHISnIj2Y The song can be purchased on iTunes at http://itunes.apple.com/ca/album/the-will-to-survive/id378380828. It can also be purchased on Amazon.com at http://www.amazon.com/The-Will-To-Survive/dp/B003T5FR1K/ref=sr_shvl_album_3?ie=UTF8&qid=1281311518&sr=301-3 The website is www.willtosurvive.org

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NOTE TO EDITORS: ART, VIDEO AVAILABLE

A video in support of the song is at http://www.youtube.com/watch?v=Y9pHISnIj2Y

The Song can be purchased on iTunes at http://itunes.apple.com/ca/album/the-will-to-survive/id378380828 or on Amazon.com at http://www.amazon.com/The-Will-To-Survive/dp/B003T5FR1K/ref=sr_shvl_album_1?ie=UTF8&qid=1281974972&sr=301-1

The website is www.willtosurvive.org

Susan McLennanBabble On Communications Tel: 416.699.1846 Cell: 416.527.0426 susan at babbleoncom dot com Deborah KeeganBabble On Communications Tel: 416.691.5168 Cell: 416.525.5177 deborah at babbleoncom dot com